SXSW world records: Grilled cheese and footed PJs

What happens when geeks party? World records — the sillier the better.  

GroupMe got much buzz at SXSW for its grilled cheese stunt, which brought Takeru Kobayashi —Japan’s famed eating champ and long-time holder of the coveted hot-dog eating record — to Austin to competitively chow down. The goal: Set a new world record for “most grilled cheeses eaten in 1 minute.”

Turns out that’s pretty easy to do, since there was no official record. TechStarsNYmanaging director Dave Tisch scarfed down four, giving him a brief grasp on the title. His glory run was fleeting: Kobayashi was next up and took down 13 sandwiches.

The competition was chronicled on RecordSetter.com, a site that lets people document records for anything they can imagine. It’s now got a whole stack of SXSW records, including “Tallest Tower Of Beer Caps" (14), "Most Business Cards Handed Out In 30 Seconds" (15 — that seems very beatable) and "Highest Score Earned On Level 1 Of ‘Angry Birds’ While Blindfolded" (29,590 points).

But my favorite weird record-setting stunt is the giant footed PJ party that the Austin Caravan crew threw in their RV part. I heard about it from LaunchRock cofounder Zachary Melamed, who helpfully shared this photo of LaunchRock team members Sean McCullough and Brandon Dohman rockin’ their footie fashions. 

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The goal was to set a new record for “World’s Largest Footed Pajama Party.” I have no idea if they succeeded, but I admire the impulse. -Stacy