This is from the registration form for a Motorola/Verizon event next Wednesday afternoon in NYC - if you can’t see it, it says “*If you’re attending an event at 548 West 22nd Street in the morning, would you like transportation from that location to Gotham Hall?”
See, there’s also a Nokia/Microsoft event in the city that morning. Motorola doesn’t want to use the phrase “a Nokia event” so they browsed their thesaurus to change it to “an event.” There’s also an Amazon event the next day. You might say they’re all trying to show off new products before the big Apple event the following week. It’s tech event overload.
Which makes me wonder, do companies really need to have an event/presser every time they launch a new phone or tablet? They’re basically throwing themselves a party for doing their job and then inviting the press along to confirm (and live blog!) that yes, they are still doing their job and yes, they will continue to make money by creating and selling new products that are “the most innovative and fastest/most powerful _______ yet.”
Having an event for every new product is the equivalent of giving all the four and five-year olds in Snoopy soccer a trophy just for being there.
Here’s Dave at Mobile World Congress this past February, saying Samsung’s strategy was “throwing spaghetti at the wall.” Which is pretty true. And you know what? I don’t need to come over for dinner every time you make spaghetti. -Matt