That bit of contriteness comes from Overstock.com CEO Patrick Byrne. The online retailer announced Monday that it was back in Google’s good graces.
Overstock.com (or O.co if you’re just that lazy) was punished in Google search rankings starting in late February after the company was found to be playing games to get its site listed higher in Google’s algorithm. Google slapped J.C. Penney on the wrist for the same reason.
But before you think that Byrne — who is famous for writing bizarre Taoist shareholder letters in earnings reports and going on crusades against short sellers (before his “60 Minutes” appearance, he told me in 2003 that “When opportunities come along where we can knee the shorts in the groin, that’s always good for fun and amusement. That’s just icing on the cake.”) — has gone soft, consider the headline on Overstock’s press release: “Overstock.com Released From Google Penalty Box.”
Wow. I think Byrne may have just earned himself a 2-minute minor for unnecessary snarkiness. — Paul