Instagram’s vision of a better-looking world


Source: Instagram

We’re hearing more about the San Francisco startup Instagram that allows users to snap a picture add a cool filter, and share with friends.

It just passed the 1 million user mark and integrated with location sharing service Foursquare.

Many have predicted 2011 will be the year of awesome photo apps. I can see why. Personally, new photo filters have confused me into believing I can actually take pictures (I can’t, but adding filters makes everything more glamorous). And I have no doubt that we’ll continue to see more photo sharing apps pop up.

Instagram CEO Kevin Systrom says the photo sharing app is aiming to become the “dominant photo sharing app on mobile.”

But as always, you have to wonder about the money-making aspect of a startup like Instagram. They’re new, and like many new startups, the business plan isn’t the number-one priority.

Systrom says advertising is one potential profit source. For example, take Banana Republic’s clothing line. A tool like Instagram could allow users to “follow a brand in an interesting way or see products presented to you in a beautiful way,” he says.

I get it. A white turtleneck looks cooler with a “1977” filter.

And as Facebook continues to expand, I wonder if a company like Instagram would make its way onto their list of startups to acquire (in recent months, they scooped up Hot Potato and

"We’re here to build a big company – the question is how do you get to your vision the quickest?” Systrom said. “We’re looking to be very big and looking at all the opportunities to get us there … first and foremost as an independent company.”

The app is currently only available on the iPhone, although an Android version is in the works. But if you don’t have either, the company is working on an API for a Web version that would allow users to upload their pictures and use Instagram online.

I’m interested in whether we’ll see media outlets using Instagram to give a behind-the-scenes look at stories. NPR has started.

So we’ll give it a shot. CNNMoney Tech has set up an Instagram account. We’ll be heading to CES and taking cool pictures that will appear much cooler with one of the 12 filters the service offers.

Posted above is our shot of CNNMoney’s Poppy Harlow, seconds away from her television segment. Follow us on Instagram at cnnmoneytech for an inside look at what goes on in the newsroom and out in the field. -Laurie

  1. simplydigitalistic reblogged this from cnnmoneytech
  2. mattpol reblogged this from cnnmoneytech and added:
    Find CNNMoney on Instagram by searching username “cnnmoneytech”.
  3. genericblogtitle reblogged this from cnnmoneytech and added:
    yum I love Instagram