I often get PR pitches that go something like this:
We think you’d be interested in covering _____. It’s a ____ service that changes the way we ____.
Awesome. Sometimes these services are really interesting, and sometimes they do change the way we _____.
But ever so often, I can’t help but think: Would my mom back in Georgia care? Moreover, would my friends who live far outside the tech bubble be interested? So many times the tech world is a step ahead of behavior people will eventually adopt (mobile payments, location sharing). But sometimes I want to scream: “Really?”
I’m currently writing a story on GroupMe, a group text messaging startup that received tons of VC money and is currently enjoying valuation estimates in the $20-$30 million range. When I spoke to Betaworks co-founder and GroupMe investor Andy Weissman, he was excited about the startup because it hit the “my mom in Georgia” factor.
“It’s a good idea that would appeal to normal people,” Weissman said.
I told him about my “mom down in Georgia” theory, and he says he uses a similar one called “my dad back in Florida.”
So maybe the ‘rents are on to something. -Laurie