Magazines prep multiple cover mock-ups for each issue, leaving them with stacks of covers that never were. (One of Bloomberg BusinessWeek’s recent discards made a rare public showing this week.)
We knew Apple’s latest quarter was likely to be a showstopper, so we kicked a few ideas around with CNNMoney’s graphics team ahead of the release. Above is the image we’d planned to use, showing Apple’s giant spike in iPhone sales.
Then the release landed, and the story shifted from “major iPhone sales” to “major everything sales.” Apple’s $46 billion is a tech industry record. So our story went with a different image, showing Apple’s year-over-year leaps in sales and profits.
But here’s the iPhone chart anyway — because that image is also pretty astonishing. -Stacy